• Speaking topic: Athletes talk about Sports, Cannabis and the Social Impact of its Involvement


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  • Ruben Lindo

    Blak Mar Farms, LLC

    Ruben Lindo is an experienced voice of reason and strong proponent for social equity in the New York state marketplace and beyond. He is the founder of Blak Mar Farms, a minority-owned and operated, multistate cultivation operation specializing in luxury craft cannabis products, and the CEO of Phoenix Nutraceutical, which houses the Aminatu CBD beauty brand and Blitz CBD sports recovery products. Lindo is also the President and CEO of Herbn Couture, a luxury cannabis events production company. As one of the first successful African American CEOs in the cannabis space, Lindo strives to create attainable opportunities for those adversely affected by systemic racism. He was awarded a grant by California's GO-Biz Cannabis Equity Grants Program for his proposal to reduce barriers contributing to the lack of representation in the cannabis industry, and is the co-author of “The War on Legal Cannabis, Just Say Yes”, a guide to understanding and working in the legal cannabis industry. Prior to entering the hemp and cannabis space, Ruben held executive management positions in the high tech and finance industries, and played professional football for more than decade in both the NFL and CFL. Lindo is an active member of Athletes for Care, as well as a member of the Hudson Valley Cannabis Industry Association. Lindo is extremely involved in a community-based relations program with the New York State Police, Ulster County Sheriff’s Office, and City of Kingston Police Department; working together to bridge the gap between the community and law enforcement. He is also a board member of the Hudson Valley Economic Development Corporation. Lindo holds an MBA in Finance and Management from NYU’s Leonard N. Stern School of Business and an undergraduate degree in Biology from the University at Buffalo.

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